Pune-based Rachana Ranade always wanted to be a teacher. Having cleared her chartered accountancy exam in 2008, Ranade declined high-profile MNC jobs to work as a teacher. She has been a part of visiting faculty of several colleges. In 2022, she left teaching to pursue content creation on YouTube as a full-time career. She creates videos on all things finance — basics of the stock market, futures and options trading for beginners as well as analysis of initial public offerings (IPOs). In an email interaction, Ranade talks about the medium, Gen Z viewers and more.
Tell us about your journey.
I have been passionate about teaching since the early days of my career. After I became a CA, I began with teaching subjects related to finance. The impact it started creating pushed me to keep going. When a student suggested that I upload my stock market video on YouTube in 2019, I uploaded the first lecture of the series and the video went viral after a few weeks and today it has more than 23 million views. Creating YouTube videos helped combine my passion for teaching by creating content. The journey has been amazing ever since!
What do you think about Gen Z’s interest in finance and do you think the generation is keen to learn more?
Gen Z is more aware in terms of managing their finances well. Before making financial decisions, they ensure they are investing in the right assets that compound over time, rather than making decisions based on what others are telling them. They are more open to learning and getting aware about managing their finances. They also have access to more resources than other generations had when they were young. This enables them to make better decisions when it comes to finance.
How do you see the response from your Gen Z viewers?
Gen Z viewers generally are more inclined towards the approach of FIRE (Financial Independence Retire Early) these days. They tend to work towards having quick results which may not always be good. However, they are also quick learners and are keen towards learning the best approach in managing their finances. They adapt quickly based on their learnings.
How are you using multiformat content to educate your viewers?
My main format of teaching is through videos. I have been creating long form videos since 2019. Since last year, we have also adapted to creating short form crisp video content to explain concepts in a minute or less. We also publish blogs on our website to share our analysis on stocks.
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